Monthly Archives: October 2018


The Truth About Failure

Hi, . Let me tell you a story... Once upon a time, when I was just getting my copywriting start, I wrote what I thought was brilliant copy. I sweated and slaved and stressed over every word. In my mind, it was perfect. My boss sent it to the client, who responded with the following feedback: "I don't know who this Heather Lloyd thinks she is, but this copy is utter crap." (And yes, I remember this feedback some 20+ years later.) I went home feeling defeated, depressed and demoralized. After all, this was my [...]

2018-12-30T00:25:18+00:00October 2nd, 2018|Uncategorized|