Your Prospects Are Judging You

I want to share a secret with you. Before I purchase anything over $200, I do one thing: I contact the company via one of their social media accounts and ask if there are any coupon codes available. It's not because I want a good deal (although that part is always nice.) Hey, I'll work with a company even if they tell me no. It's because I want to see how (and if) the company responds to my request.  And yes, I get all judgy about their responses. If the company doesn't respond to me, responds [...]

2020-04-27T22:36:00+00:00April 29th, 2020|Working with clients|

Why Being “Too Nice” Can Hurt Your Business

Let me tell you a story...one that may feel slightly familiar... Once upon a time, I was working with a new client who begged me to start work before receiving a deposit. He promised the check would arrive in "just a couple weeks." One week after he needed me to finish his project. Which means I'd complete the entire gig before getting paid a dime. Normally, I'd refuse and say that I don't start writing without a retainer.  But in this case, the client had a sob story about annoying accounts payables processes and his boss with unrealistic deadlines. Plus, he was [...]

2020-04-14T17:03:26+00:00April 15th, 2020|Mindset|