Did Your Client Change Your Copy? Do This, Not That

It happens to the best writers. We write a blog post or sales page that (in our humble opinion) knocks it out of the park. We love the page. The client (or our boss) says that she loves the page. Everyone is happy and can't wait for the rankings to roll in. Then, a few days later, you make a weird discovery. The page that's uploaded to the site -- the one you slaved over and your client "loved" -- is way different. Like botched plastic surgery different. Your client or boss changed the headline, rewrote some [...]