The Truth About Failure
Are you an entrepreneur or solopreneur who feels like you've "failed" somehow? Let me tell you a story... Once upon a time, when I was just getting my copywriting start, I wrote what I thought was brilliant copy. I sweated and slaved and stressed over every word. In my mind, it was perfect. My boss sent it to the client, who responded with the following feedback: "I don't know who this Heather Lloyd thinks she is, but this copy is utter crap." (And yes, I remember this feedback some 20+ years later.) I went home [...]