About Heather Lloyd-Martin

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So far Heather Lloyd-Martin has created 20 blog entries.

Freelance Writers: Is Fear Holding You Back?

Is your fear holding you back from SEO copywriting success? At first read, you may think, "Fear? My fear isn't holding me back from success. Things are great!" If you work in-house, you may think... "Our home page copy isn't the best, but it's ranking well. I don't want to change it and cause our rankings to drop." "I hired a VA a few years ago. Her work was horrible. I'll never outsource again. It was a dreadful experience." "I know we need to do something with our site, but what if it doesn't work? [...]

2020-06-16T15:57:19+00:00June 17th, 2020|Mindset|

Freelance Writers: Here’s How You Can Be The Exception

I'm hearing freelancers say things like: "My last client asked for a discount. I guess I have to cut my rates now." "The economy is tanking. There are no clients out there." "I'm never going to make my income goals now. I'm toast." Maybe these sentences have come out of your mouth, too. I get it. I do. I check out my Facebook feed, and it's filled with friends who haven't heard from unemployment or received their PPP loan. I get emails from freelancers (and in-house folks) who have lost clients, had their work put [...]

2020-05-26T17:10:47+00:00May 27th, 2020|Working with clients|

Tired of Hearing “No?” Try This.

There's something in the air... (And no, it's not my allergies that came back. Again.) This is what I've heard from prospects over the past week... "We'll never be able to compete with that company online. I hear what you're saying about opportunities. But, it's not worth it to try." "The stock market is down. We were going to invest in content, but now we want to wait." "I know the copy isn't the greatest, but people are buying. What if we change it and sales go down?" Notice the common theme? These folks are all sabotaging [...]

2020-05-12T21:59:52+00:00May 13th, 2020|Working with clients|

Your Prospects Are Judging You

I want to share a secret with you. Before I purchase anything over $200, I do one thing: I contact the company via one of their social media accounts and ask if there are any coupon codes available. It's not because I want a good deal (although that part is always nice.) Hey, I'll work with a company even if they tell me no. It's because I want to see how (and if) the company responds to my request.  And yes, I get all judgy about their responses. If the company doesn't respond to me, responds [...]

2020-04-27T22:36:00+00:00April 29th, 2020|Working with clients|

Why Being “Too Nice” Can Hurt Your Business

Let me tell you a story...one that may feel slightly familiar... Once upon a time, I was working with a new client who begged me to start work before receiving a deposit. He promised the check would arrive in "just a couple weeks." One week after he needed me to finish his project. Which means I'd complete the entire gig before getting paid a dime. Normally, I'd refuse and say that I don't start writing without a retainer.  But in this case, the client had a sob story about annoying accounts payables processes and his boss with unrealistic deadlines. Plus, he was [...]

2020-04-14T17:03:26+00:00April 15th, 2020|Mindset|

Afraid of the Future? Here’s How to Handle Major Uncertainty

I can't sugarcoat this: Right now is a time of tremendous uncertainty. We open our laptops and learn about yet more coronavirus cases. (Tom Hanks? Say it ain't so!) We hear about travel restrictions and the horrible news from other countries and watch people hoard toilet paper and think... ...this is it. Business is going to tank. A recession will hit any day. My job is toast. I wish I could tell you that things are business as usual and we can safely ignore what's going on around us. Sadly, I can't. Consultants and freelance writers are [...]

2020-04-14T17:02:54+00:00March 20th, 2020|Mindset|

Why You Should Ignore the Naysayers

Last week, a man said something that stopped me in my tracks. As some background: I took a VO2 max test to measure my aerobic endurance. How did they test me? I wore a full face mask while running all-out on a treadmill.  It was great fun.  After I recovered from the experience and could finally process information again, the trainer explained my results and asked how I old I was. When I told him, his response was (and, yes, this is an exact quote...) "Wow, you're on the decline!" I could almost hear a needle scratching a [...]

2020-03-03T22:30:26+00:00March 3rd, 2020|Mindset|

Why Haven’t You Done “It” Yet?

Do you have the nagging feeling that you should be doing something...bigger? Maybe you've always wanted to freelance -- but, it's so hard to leave the security and stability of your day job. (Yes, even if you hate it!) Maybe you want to go after bigger, better clients -- but, putting yourself out there and marketing yourself feels scary. So, you rely on Upwork for jobs. (Yes, even if the jobs are low-paying.) Maybe you have a BIG income goal, like making six-figures or building a profitable community. But, when you start planning, a little voice [...]

2020-02-18T19:18:49+00:00February 19th, 2020|Mindset|

When to Ignore Helpful Advice

Has someone ever given you unsolicited business advice that hurt you rather than helped? For instance, comments like... "A recession is going to hit any day now. You may hate your job, but maybe you should consider staying for the security. After all, what if you don't make any money?" "Are you sure you're experienced enough to go after that client?" "Aren't you scared to do that? Maybe you should try something else, just to be safe." Entrepreneurs and freelancers hear comments like this all the time. I bring this up because I have a doozy [...]

2020-01-24T17:59:46+00:00January 29th, 2020|Mindset|

The Truth About Failure

Are you an entrepreneur or solopreneur who feels like you've "failed" somehow? Let me tell you a story... Once upon a time, when I was just getting my copywriting start, I wrote what I thought was brilliant copy. I sweated and slaved and stressed over every word. In my mind, it was perfect. My boss sent it to the client, who responded with the following feedback: "I don't know who this Heather Lloyd thinks she is, but this copy is utter crap." (And yes, I remember this feedback some 20+ years later.) I went home [...]

2019-07-31T15:56:17+00:00October 2nd, 2018|Mindset|