Freelance Writers: Here’s How You Can Be The Exception

I'm hearing freelancers say things like: "My last client asked for a discount. I guess I have to cut my rates now." "The economy is tanking. There are no clients out there." "I'm never going to make my income goals now. I'm toast." Maybe these sentences have come out of your mouth, too. I get it. I do. I check out my Facebook feed, and it's filled with friends who haven't heard from unemployment or received their PPP loan. I get emails from freelancers (and in-house folks) who have lost clients, had their work put [...]

2020-05-26T17:10:47+00:00May 27th, 2020|Working with clients|

Tired of Hearing “No?” Try This.

There's something in the air... (And no, it's not my allergies that came back. Again.) This is what I've heard from prospects over the past week... "We'll never be able to compete with that company online. I hear what you're saying about opportunities. But, it's not worth it to try." "The stock market is down. We were going to invest in content, but now we want to wait." "I know the copy isn't the greatest, but people are buying. What if we change it and sales go down?" Notice the common theme? These folks are all sabotaging [...]

2020-05-12T21:59:52+00:00May 13th, 2020|Working with clients|

Your Prospects Are Judging You

I want to share a secret with you. Before I purchase anything over $200, I do one thing: I contact the company via one of their social media accounts and ask if there are any coupon codes available. It's not because I want a good deal (although that part is always nice.) Hey, I'll work with a company even if they tell me no. It's because I want to see how (and if) the company responds to my request.  And yes, I get all judgy about their responses. If the company doesn't respond to me, responds [...]

2020-04-27T22:36:00+00:00April 29th, 2020|Working with clients|