Want to Change Your Freelance Writing Niche? Yup, It’s OK

Once upon a time, when I was first starting my SEO writing career, I wrote content for cosmetic dentists. I mean, a LOT of content. I wrote around 20+ pages a week for multiple clients. Sometimes more. To this day, I can still wax poetic about cosmetic veneers, dental implants, and teeth whitening. Oh yes, I'm very fun at parties. :) For some folks, focusing 100% on one client niche is heaven. For me, I lasted about a year before I started going nuts. I wasn't thrilled about landing new cosmetic dentistry clients. I didn't want to write [...]

2021-01-26T21:28:00+00:00January 26th, 2021|Mindset, Working with clients|

Did Your Client Change Your Copy? Do This, Not That

It happens to the best writers. We write a blog post or sales page that (in our humble opinion) knocks it out of the park. We love the page. The client (or our boss) says that she loves the page. Everyone is happy and can't wait for the rankings to roll in. Then, a few days later, you make a weird discovery. The page that's uploaded to the site -- the one you slaved over and your client "loved" -- is way different. Like botched plastic surgery different. Your client or boss changed the headline, rewrote some [...]

2020-12-08T17:12:32+00:00December 9th, 2020|Working with clients|

Yes! It’s OK to Stop Providing That Service

I have a confession. I've hated blogging for clients since the beginning of blog time.  I've tried. It's not my thing. That's why any blogging leads automatically go into my "refer to one of my students" file. Here's why I bring this up... A new coaching client of mine (::waving to her::) admitted that she also hates blogging. She's sucked it up all this time because her clients asked for it -- and she wanted to know if it's OK to stop blogging and to focus on white papers instead (what she loves writing.) Here's the [...]

2020-11-18T17:38:22+00:00November 18th, 2020|Working with clients|

29 Reasons to Fire a Client (Yes, It’s OK to Do!)

Does it feel like you need permission to fire a client -- especially now? I get it. I do.  It's easy to put our needs on hold and think, "I don't love working with this client, but it's not so bad." At the same time, you may be losing sleep, dreading the work, and wishing that the client would just...go away. Here's a news flash... Life is too short to work with clients who don't serve you. The sooner you can (lovingly) release a client, the sooner you can find a better fit to fill their shoes. [...]

2020-11-03T20:38:20+00:00November 4th, 2020|Working with clients|

Freelance Writers: Here’s How You Can Be The Exception

I'm hearing freelancers say things like: "My last client asked for a discount. I guess I have to cut my rates now." "The economy is tanking. There are no clients out there." "I'm never going to make my income goals now. I'm toast." Maybe these sentences have come out of your mouth, too. I get it. I do. I check out my Facebook feed, and it's filled with friends who haven't heard from unemployment or received their PPP loan. I get emails from freelancers (and in-house folks) who have lost clients, had their work put [...]

2020-05-26T17:10:47+00:00May 27th, 2020|Working with clients|

Tired of Hearing “No?” Try This.

There's something in the air... (And no, it's not my allergies that came back. Again.) This is what I've heard from prospects over the past week... "We'll never be able to compete with that company online. I hear what you're saying about opportunities. But, it's not worth it to try." "The stock market is down. We were going to invest in content, but now we want to wait." "I know the copy isn't the greatest, but people are buying. What if we change it and sales go down?" Notice the common theme? These folks are all sabotaging [...]

2020-05-12T21:59:52+00:00May 13th, 2020|Working with clients|

Your Prospects Are Judging You

I want to share a secret with you. Before I purchase anything over $200, I do one thing: I contact the company via one of their social media accounts and ask if there are any coupon codes available. It's not because I want a good deal (although that part is always nice.) Hey, I'll work with a company even if they tell me no. It's because I want to see how (and if) the company responds to my request.  And yes, I get all judgy about their responses. If the company doesn't respond to me, responds [...]

2020-04-27T22:36:00+00:00April 29th, 2020|Working with clients|