Is your fear holding you back from SEO copywriting success?
At first read, you may think, “Fear? My fear isn’t holding me back from success. Things are great!”
If you work in-house, you may think…
“Our home page copy isn’t the best, but it’s ranking well. I don’t want to change it and cause our rankings to drop.”
“I hired a VA a few years ago. Her work was horrible. I’ll never outsource again. It was a dreadful experience.”
“I know we need to do something with our site, but what if it doesn’t work? If I can’t show ROI, I may not have a job at the end of the quarter.”
Or if you’re a copywriter, you may think…
“I want to start freelancing, but what if I don’t make any money? It’s better to keep my horrible job than to be forced to live under a bridge.”
“I need to raise my rates, but I don’t want to lose my clients. I don’t know what to do.”
You go through a couple bad vendors – or lose a client after raising your rates — and think, “Nope, never again.”
So you do nothing.
But unfortunately, even doing “nothing” causes stress. Because deep down, you know that doing nothing has less to do with the numbers and everything to do with your psychological wiring.
In short, your fear is messing with you. And it’s costing you money.
I get it. I really do. I’ve been self-employed for over 20 years, and I’ve had my share of fear-based moments.
And yeah, it messed with me too. It messes with everyone.
Now, here’s how to get over it.
Know that fear is sometimes a good thing
Fear can be your mind’s way of saying, “Hey, we’re doing something outside of our comfort zone. We don’t like this.”
If you want to build muscle, you have to train outside of your comfort zone. And if you want to build revenue, sometimes, that means doing something outside of your business comfort zone.
Can you imagine what your business life would be like if you didn’t have the guts to buy a domain name – or build a website – or take a chance on a risky project that netted you a lot of money?
You’ve already conquered this fear already. You can do it again.
Outline a small, actionable step and do it
How many things do you have on your “to-do” list like, “Talk to a copywriter,” or “Figure out how to handle our unoptimized pages?” Ack!
With to-dos like that, is it any wonder you’re stressed, overwhelmed and fearful?
Focus your energies instead on one thing you can do to move the process forward.
For instance, I’ve been talking with a copywriter who was afraid to approach his first client. He had taken writing course after course – but he wouldn’t pull the trigger and actually approach clients.
This man finally started approaching possible clients and telling them how he could help. Just like that, he found folks who were interested in his services. He’s not a full-time writer yet, but he is seeing light at the end of the tunnel.
He finally conquered his fear.
Understand that the past doesn’t dictate the present
This is a big one for me.
Has something happened in the past that makes you fearful of repeating the same mistake?
Just because you had a hired a bad vendor once doesn’t mean that the situation will repeat itself.
Just because you tried to increase your positions – and it didn’t work – it is not proof that “Google hates you.” It means you need to try something new.
Should you learn from your experience? Yes. Should you take the lessons you learned and make more informed decisions? Yes. But the decision shouldn’t be “I tried, I failed. Why bother?”
Action = salvation
When you take action – even just a little bit – you’re taking control and meeting your fear dead-on. You don’t want the fear to win, do you? It doesn’t have to win.
And that’s something you can control.
What do you think?
What fear is still holding you back (it’s OK — we’ve all been there!). What’s your most successful fear-busting story? Leave a note in the comments.