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Freelance Writers: Choose Just One Thing

Are you still feeling scattered and overwhelmed  -- even if you feel that you should be "over it" by now? You're not alone. Although pandemic-style living almost feels "normal" after all this time, our stress levels are still sky high. Between COVID-19 concerns, worrying about our loved ones, social injustice, and wondering if it's safe to get a haircut -- our brains our full. And that means coming to terms with certain realties: The workload you could handle in January is probably not the same workload you can handle now -- no matter how good you are. Your [...]

By |July 8th, 2020|Categories: Mindset, Productivity|0 Comments

Freelance Writers: Is Fear Holding You Back?

Is your fear holding you back from SEO copywriting success? At first read, you may think, "Fear? My fear isn't holding me back from success. Things are great!" If you work in-house, you may think... "Our home page copy isn't the best, but it's ranking well. I don't want to change it and cause our rankings to drop." "I hired a VA a few years ago. Her work was horrible. I'll never outsource again. It was a dreadful experience." "I know we need to do something with our site, but what if it doesn't work? [...]

By |June 17th, 2020|Categories: Mindset|0 Comments

Freelance Writers: Here’s How You Can Be The Exception

I'm hearing freelancers say things like: "My last client asked for a discount. I guess I have to cut my rates now." "The economy is tanking. There are no clients out there." "I'm never going to make my income goals now. I'm toast." Maybe these sentences have come out of your mouth, too. I get it. I do. I check out my Facebook feed, and it's filled with friends who haven't heard from unemployment or received their PPP loan. I get emails from freelancers (and in-house folks) who have lost clients, had their work put [...]

By |May 27th, 2020|Categories: Working with clients|0 Comments

Tired of Hearing “No?” Try This.

There's something in the air... (And no, it's not my allergies that came back. Again.) This is what I've heard from prospects over the past week... "We'll never be able to compete with that company online. I hear what you're saying about opportunities. But, it's not worth it to try." "The stock market is down. We were going to invest in content, but now we want to wait." "I know the copy isn't the greatest, but people are buying. What if we change it and sales go down?" Notice the common theme? These folks are all sabotaging [...]

By |May 13th, 2020|Categories: Working with clients|0 Comments

Your Prospects Are Judging You

I want to share a secret with you. Before I purchase anything over $200, I do one thing: I contact the company via one of their social media accounts and ask if there are any coupon codes available. It's not because I want a good deal (although that part is always nice.) Hey, I'll work with a company even if they tell me no. It's because I want to see how (and if) the company responds to my request.  And yes, I get all judgy about their responses. If the company doesn't respond to me, responds [...]

By |April 29th, 2020|Categories: Working with clients|0 Comments

Why Being “Too Nice” Can Hurt Your Business

Let me tell you a story...one that may feel slightly familiar... Once upon a time, I was working with a new client who begged me to start work before receiving a deposit. He promised the check would arrive in "just a couple weeks." One week after he needed me to finish his project. Which means I'd complete the entire gig before getting paid a dime. Normally, I'd refuse and say that I don't start writing without a retainer.  But in this case, the client had a sob story about annoying accounts payables processes and his boss with unrealistic deadlines. Plus, he was [...]

By |April 15th, 2020|Categories: Mindset|0 Comments

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