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Freelance Writers: Here’s How You Can Be The Exception

I'm hearing freelancers say things like: "My last client asked for a discount. I guess I have to cut my rates now." "The economy is tanking. There are no clients out there." "I'm never going to make my income goals now. I'm toast." Maybe these sentences have come out of your mouth, too. I get it. I do. I check out my Facebook feed, and it's filled with friends who haven't heard from unemployment or received their PPP loan. I get emails from freelancers (and in-house folks) who have lost clients, had their work put [...]

By |May 27th, 2020|Categories: Working with clients|0 Comments

Tired of Hearing “No?” Try This.

There's something in the air... (And no, it's not my allergies that came back. Again.) This is what I've heard from prospects over the past week... "We'll never be able to compete with that company online. I hear what you're saying about opportunities. But, it's not worth it to try." "The stock market is down. We were going to invest in content, but now we want to wait." "I know the copy isn't the greatest, but people are buying. What if we change it and sales go down?" Notice the common theme? These folks are all sabotaging [...]

By |May 13th, 2020|Categories: Working with clients|0 Comments

Your Prospects Are Judging You

I want to share a secret with you. Before I purchase anything over $200, I do one thing: I contact the company via one of their social media accounts and ask if there are any coupon codes available. It's not because I want a good deal (although that part is always nice.) Hey, I'll work with a company even if they tell me no. It's because I want to see how (and if) the company responds to my request.  And yes, I get all judgy about their responses. If the company doesn't respond to me, responds [...]

By |April 29th, 2020|Categories: Working with clients|0 Comments

Why Being “Too Nice” Can Hurt Your Business

Let me tell you a story...one that may feel slightly familiar... Once upon a time, I was working with a new client who begged me to start work before receiving a deposit. He promised the check would arrive in "just a couple weeks." One week after he needed me to finish his project. Which means I'd complete the entire gig before getting paid a dime. Normally, I'd refuse and say that I don't start writing without a retainer.  But in this case, the client had a sob story about annoying accounts payables processes and his boss with unrealistic deadlines. Plus, he was [...]

By |April 15th, 2020|Categories: Mindset|0 Comments

Afraid of the Future? Here’s How to Handle Major Uncertainty

I can't sugarcoat this: Right now is a time of tremendous uncertainty. We open our laptops and learn about yet more coronavirus cases. (Tom Hanks? Say it ain't so!) We hear about travel restrictions and the horrible news from other countries and watch people hoard toilet paper and think... ...this is it. Business is going to tank. A recession will hit any day. My job is toast. I wish I could tell you that things are business as usual and we can safely ignore what's going on around us. Sadly, I can't. Consultants and freelance writers are [...]

By |March 20th, 2020|Categories: Mindset|0 Comments

Why You Should Ignore the Naysayers

Last week, a man said something that stopped me in my tracks. As some background: I took a VO2 max test to measure my aerobic endurance. How did they test me? I wore a full face mask while running all-out on a treadmill.  It was great fun.  After I recovered from the experience and could finally process information again, the trainer explained my results and asked how I old I was. When I told him, his response was (and, yes, this is an exact quote...) "Wow, you're on the decline!" I could almost hear a needle scratching a [...]

By |March 3rd, 2020|Categories: Mindset|0 Comments

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